BMW Announces Record Sales for 2011
BMW has announced record sales figures for 2011. The figures, which include the sales from MINI, Rolls Royce and BMW Motorcycles, show that the company sold 14.2 per cent more vehicles compared to the previous year. The German manufacturer sold over 1.5 million vehicles globally last year, with the Chinese market doing particularly well.
Top preforming cars included the X3 compact 4×4, which sold three times better than in 2010. The BMW 5 Series executive saloon continued its trend of being the bestselling car in its section, with over quarter of a million being sold globally. The BMW X1 crossover also posted record sales, with the high riding hatchback selling over 100,000 units.
Emerging and established markets also posted record sales. China bought 38 per cent more vehicles than last year. This demand is expected to grow this year as car manufacturers look to Asia for expansion. As well as looking to the emerging markets, the manufacturer is also hoping that new models, including the BMW 3 Series will further sales success in 2012.
“2011 was an excellent year for the BMW Group. We have clearly attained our sales target of over 1.6 million vehicles and our models continue to be in high demand right across the world,” said Ian Robertson, Member of the Board of Management of BMW AG, Sales and Marketing, at the North American International Auto Show in Detroit. “Looking ahead, we want to continue to grow, with balanced sales growth across all continents, and we plan to remain the world’s top selling premium automaker in 2012. Growth will also be driven by the new BMW 3 Series which will be launched worldwide next month. This is the best BMW 3 Series sedan we have ever built and we are confident it will continue this model’s success story. Due to the BMW 3 Series model changeover, we expect to see momentum increase in the second half of the year.”