Following strong Q1 2018 sales, at 11 percent growth with 2377 cars sold from Jan – Mar ’18, the company now reports H1 (Jan – June) sales of 5,171 cars at 12 percent growth over H1 2017 (when 4,890 cars were sold). For Q2 2018, BMW India sold 2,513 cars.
Growth for Mini was reported at 15 percent at 136 cars sold for Q1 2018. The company reports 281 cars sold through H1 2018, up 30 percent over H1 2017. Through Q2 2018, 145 Mini unts have been sold.
Motorrad sales for Q1 2018 were reported at about 100 units. BMW Motorrad reports 208 motorcycles sold through Jan – June 2018. For Q2 2018, the company has sold 108 units. BMW Group (including Mini) reported 25 percent sales growth at the end of 2017, having sold 9,800 units, up from 7,500 units sold in 2017. In all, BMW Group India has delivered 5171 cars (BMW + MINI) from January to June 2018, at 13 percent growth over the same period in 2017.
Vikram Pawah, President – BMW Group India said, “Our strategy of focusing on introducing new and innovative product segments in the Indian luxury car market has started showing results. The BMW 6 Series Gran Turismo and the BMW X3 have already exceeded our expectations and we see remarkable sales contributions coming from both in the future.
Also, introduction of Euro 6 petrol engines in our product portfolio has played an important role in our strategy. We understand the changing aspirations of our customers and will continue to introduce innovative products and services that will excite them and spread ‘Sheer Driving Pleasure’.”
For H1 2018, BMW sales growth has been driven primarily by the Sports Activity Vehicle (SAV) segment, which grew over 26 percent overt H1 2017. The recently launched ‘all-new BMW X3’ led the way at over 60 growth when compared to January – June 2017.
BMW India has introduced Euro 6 petrol options in its portfolio to widen petrol and diesel choices for customers. As compared to January – June 2017, petrol variants registered growth of 92 percent in H1 2018 to reflect customer preference.