Bosch K4000 rally to reach automotive aftermarket stakeholders
Bosch K4000 rally outreach program target its automotive aftermarket business division’s key stakeholders, distribution partners, retailers, sales associates, workshop technicians and mechanics, and other customers. The three-week program reaches out to over 40,000 customers across 680 locations in India.
Guenter Weber, Regional President, Automotive Aftermarket, Bosch Limited said, In India, Bosch K4000 rally aims to generate awareness among customers about company offerings. The campaign is intended to increase brand awareness among commercial vehicle, tractors, off-highway, passenger car and two-wheeler, industrial and institutional segment customers.
Arun Kumar Mathur, Business Manager – Mumbai, Bosch Automotive Aftermarket says the sales team actively looked forward to Bosch K4000 rally.Alongwith meeting retailers and mechanics, activities included a fishermen campaign, Diesel Workshop Meets covering over 200 workshops in Mumbai, Thane and Raigad Districts, and on-spot product promotion. Diesel and Filtration Business has been met positively. 1400 customers around Mumbai were reached during the 20 day campaign. 500+ Bosch associates from 28 sales offices took Bosch K4000 rally across the nation, and included 2,000+ customer activities to include mechanic, retailer and fleet owner meets, merchandising drives and product demos.
S. Srinivasa, Senior General Manager, Automotive Aftermarket, Bosch Limited says the company’s distribution network is the largest in India with 1000+ authorised distribution partners, and over 3,000 workshops engaged in unit repairs and vehicle service. Bosch’ direct distribution reach extends beyond 60,000 semi wholesale and retail points. Bosch K4000 Rally works towards enabling greener mobility through its Genuine Parts drive. Bosch K4000 rally comprises a medium to take new products to retailers and workshops says Yeshwant Kumar P. V., Senior General Manager – Product Marketing, Bosch Limited.
Bosch Limited posted net sales and income from operations of Rs 2,332 crores in Q4 2014, registering a 13.1 pct increase over Q4 2013. Profit Before Tax (PBT) stood at Rs 165 crores and declined by 8.6 pct. Profit After Tax (PAT) was reported at Rs 111 crores at a decline of 20.2 pct owing to one-time effects of organizational restructuring costs consequent to recent wage settlement negotiations, and associate retirement benefit costs attributed to sharp decline in discounting rates in India.
Bosch Limited growth in Q4 2014 was above growth rate registered by Indian automotive market, and partly reflects improvements in heavy commercial vehicle (HCV) and three-wheeler segments. Focus on operational efficiencies and productivity yielded good results in Q4, similar to full year 2014 says Dr. Steffen Berns, managing director of Bosch Limited and president of Bosch Group in India.
With proactive spending on capital expenditure for infrastructure and tech, Bosch is well prepared for anticipated market recovery and future growth. Performance in forthcoming quarters will be determined by fuel prices, interest rates and execution of infrastructure and mining projects. Union budget will majorly impact consumption at large. For 2014, Bosch Limited posted net sales and income from services of Rs 9,574 crores at a growth of 10.8 pct over 2013. Profit After Tax stood at Rs 1,050 crores at 18.7 pct growth.
Mobility Solutions business in India grew by 12.4 pct in Q4 2014. Diesel Systems division was particularly strong owing to recovery in heavy commercial vehicle market. Gasoline Systems division reported strong momentum too. In January 2015, Bosch’ Gasoline Systems division inaugurated its new Gangaikondan manufacturing facility in Tamil Nadu at an investment of bout Rs 500 million with plans to further localise manufacturing and increase cost-competitiveness. Business sectors besides Mobility Solutions grew by 15.4 pct owing to strong growth in energy business, and demand Bosch’ Security Technology division solutions.