While Tata Tiago ranked highest in compact segment, it was the Hyundai Elite i20 that scored highest points in the premium compact segment.
In-Car technology has been improving by leaps and bounds but the demands from car buyers should be growing at an even faster pace. However, a recent study conducted by JD Power shows that new car buyers are on the lookout for easier to use simplified in-car technologies.
2019 India Automotive Performance, Execution and Layout (APEAL) Study was based on responses from 6,051 new vehicle owners having made their purchases during the period October 2018 to October 2019. It included a total of 66 car models from 13 automakers and assessed the usefulness of in-car applications. It was noted that customers rated their vehicles in terms of in-car applications lower during this period and especially the navigation system. It was also seen that in terms of audio system, satisfaction was on the ebb.
Katsav Roy, Director and Country Head, India at JD Power stated that car buyers prefer easy to use car infotainment system much like their smartphones. The study assessed owner’s satisfaction in the first 6 months of ownership over 79 attributes of 10 vehicle categories of exterior; interior; storage and space; audio/ communication/ entertainment/ navigation; seats; heating, ventilation and air conditioning; driving dynamics; engine/ transmission; visibility and driving safety; and fuel economy.
The most declines were seen in key areas of audio, communication, entertainment and navigations / fuel efficiency and space and storage wherein it was seen that consumer satisfaction index dipped from 850 in 2018 to 841 in 2019. Customer satisfaction was lower in terms of audio systems. It was noted that branded audio systems scored higher where customer satisfaction was concerned with a total of 69 percent of car buyers recalling their audio system to be branded.
When taking into account automakers, it was seen that Hyundai and Mahindra received two segment level awards while Tata, Toyota and Honda received one each. In the mid size segment satisfaction index dipped 33 points year on year from 863 in 2018 to 830 in 2019 while branded audio systems scored higher with a total of 69 percent car buyers recalling their audio system to be branded. In 2019 it was also found that 49 percent of new buyers upgraded their vehicles in terms of size and segment as against 45 percent in 2018.
The study revealed that Tata Tiago ranked highest in the compact segment at 849 while the Hyundai Elite i20/Active ranked highest in the premium compact segment with a score of 857. The Honda Amaze also ranked highest in the entry mid size segment with score of 847 while the Hyundai Verna was highest in the mid size sedan segment at a score of 848. Among the SUVs, it was the Toyota Innova Crysta that ranked highest in the MPV segment with scores of 867 and with a score of 886, Mahindra XUV300 scored highest in the compact SUV segment along with the top ranking Mahindra Scorpio in the SUV segment with a score of 890. Surprisingly there was no model from Maruti Suzuki on this list.