Droom’s Orange Book Value receives over 100 million queries in 14 months of launch
Droom Orange Book value is the country’s first algorithmic pricing engine to calculate fair market value of any used vehicle.
Droom Orange Book Value (OBV) has seen outstanding success in the country in the short 14 months of launch. It has garnered over 100 million queries ever since it was launched, offering a fare market value for used vehicles both for buyers and sellers.
Data collected from these 100 million queries indicated that the two wheeler category generated more queries as compared to the four wheeler segment. Top two wheeler brands searched include Honda, Suzuki and Yamaha while Honda topped the list.
Among four wheelers, the most searched brands included Maruti Suzuki, Honda, Mahindra and Hyundai and was followed by users in major metros such as Bengaluru, Mumbai, Chennai and Delhi. OBV covers a data base of cars, motorcycles and scooters and also includes bicycles and planes. It spans 24,000 produced from over 100 manufacturers and 1,000 models and 4,000 variants produced over the past 15-16 years.
A recent survey indicated that over 77% of respondents relied totally on OBV pricing of vehicle to be purchased while sellers quote price range for their produces which fall within the OBV range. Users find these parameters trustworthy and dependable and an ultimate guide in deciding pricing for automobiles in the country.
OBV users can calculate the exact market value of a used vehicle free of cost, in a matter of 10 seconds. They can also download and share price report while OBV is designed in such a way that it makes user convenience a top priority.
Commenting on the exponentially rising popularity of OBV, Sandeep Aggarwal, Founder and CEO, Doom, said, “With a product as unique and useful as OBV, the figure of 100 million queries is definitely heartening but comes as no surprise. With OBV, we have created a revolutionary product, which has reduced search time and search cost for used vehicles and buying and selling much easier. The pricing estimate carried out by OBV is the national benchmark now and is completely trusted by both buyers and sellers, resulting in its immense popularity. OBV is data science behind price and is not only at droom.in but also its own destination Website, iOS and Android App, widget for 3rd party bloggers and print edition.”