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DSK Benelli selects Motul as lubricant partner

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Motul now serves as lubricant partner for DSK Benelli bikes. DSK Motowheels’ first alliance here was with DSK Hyosung. A partnership with Motul brings together brand synergies of superbikes and superbike lubricants. DSK Motowheels gears up to launch a complete range of superbikes, including TNT 300, in-line four-cylinder 600cc TNT 600i, TNT 600 GT, 898cc in-line three-cylinder TNT 899 and the 1131cc in-line three-cylinder engine powered TNT 1130.

DSK Benelli and Motul
L-R, Mr. Shivapada Ray, COO, DSK Motowheels, Mr. Shirish Kulkarni, Chaiman, DSK Motowheels, Jiten Goswami, Chairman, ALSL Motul, Mr. Balwally Ashwin – Business Development – Motul

Shirish Kulkarni, Chairman, DSK Motowheels was pleased to announce Motul as lubricant partner for the 104 year old Italian Benelli. Motul, a trusted name in synthetic lubricants shares values with DSK Benelli in terms of passion for excellence and performance.

Jiten Goswami, Chairman, ALSL Motul says Motul’s experience as official lubricants supplier to top factory racing teams and OEMs spans over a century. Motul’s contribution has furthered technological development in motorsports. This is Motul’s second association with DSK Motowheels as they go forward with Benelli superbikes. The premium lubricant brand is adept at meeting varied demand.

DSK Motowheels operates through a CKD plant in Maharashtra where Benelli bikes will be assembled. Through 2015, DSK Motowheels will roll out about 10 superbikes. This includes four Hyosung bikes ( including Hyosung GD 250N and 250R) and at least five Benelli bikes in the 250 cc-1100 cc range. DSK Benelli bikes for India were first showcased in October 2014, and the company has been using its time to set up a dealership network. DSK Benelli and Hyosung dealerships will be separate ones. DSK looks forward to setting up a manufacturing unit in time to shift from CKD operations. To be set up in Maharashtra, the plant entails an investment of Rs 400 crore and will be responsible for manufacturing Benelli and Hyosung bikes. Production is expected to begin in two years. Single shift assembly capacity at present stands at 3000 units. Double shift assembly will increase this number to 5000 units.