The latest DSK Motowheels Benelli dealership is located at Faiz Road, Karol Bagh and is the company’s first showroom in North India. The entire range of Benelli bikes will be on display at this new dealership, called ‘Torque Bikes’.Mr. Shivapada Ray, COO, DSK Motowheels & Mr. Shirish Kulkarni, Chairman, DSK Motowheels at the launch of Delhi dealership, which is also their first ever dealership in New Delhi.
The opening of this new dealership takes DSK Benelli total dealerships count in India to 8, with the 9th dealership being inaugurated in Goa in the coming week. The company targets 20 dealerships across the country by end of this fiscal. The next phase of new dealerships launch is being planned in Jaipur, Chandigarh, Indore and Cochin.
Targeting sales of 3,000 units of the Benelli brand and 2,500 units from the Hyosung brand this fiscal, DSK Motowheels will be presenting the entire range of Benelli bikes at the new Delhi showroom. This includes TNT 302 priced at INR 2,83,000, TNT 600i at INR 5,15,000, TNT 600GT at INR 5,62,000, TNT 899 at INR 9,48,000 and TNT R (1130) at INR 11,81,000. All prices are ex-showroom, New Delhi.
Benelli, the century old brand with its headquarters in Pesaro, Italy has partnered with Pune based real estate group DSK’s subsidiary, DSK MotoWheels; for assembly of its lineup being offered in the country. DSK Motowheels will also be taking care of marketing, sales and distribution and is supported by a back up of service and spares. The brand offers 24×7 on call breakdown services.
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Speaking on the launch, Shirish Kulkarni, Chairman, DSK Motowheels said, “Our main focus is to align DSK Benelli’s presence across all strategic locations to generate strong brand eminence. In order to enhance our presence across North India, the country’s capital ‘Delhi’ is an inevitable choice to begin with and is one of our key target markets. Our dealerships will not only act as a platform to sell motorcycles but also as a place for DSK Benelli superbike enthusiasts to interact with other bikers and share their love for the Italian superbiking experience.”
Brought into India as CKD – Completely Knocked Down) kits, all Benelli superbikes are assembled at DSK assembly plant in Satara, near Pune.