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Ford India expects Figo Aspire to be an even bigger success than EcoSport

Ford Figo Aspire sales expectation
Ford Figo Aspire sedan offers many first in segment features. It will be launched later this month of in August.

With only EcoSport selling at a reasonably brisk pace, Ford India is looking to progress to next phase with its upcoming launch.

Ford Figo Aspire compact sedan which was unveiled at the company’s brand new Sanand plant earlier this year is getting ready to be launched in festive season. Based on next gen Figo, the sub-4 metre sedan would replace the aging Classic.

Ford Figo Aspire sales expectation

Ford Figo Aspire’s sales success is crucial for the company in India.

Talking to The Hindu BusinessLine, Umashankar PK, vice president, Customer Service Operations, Ford India, stated that the company is expecting to generate even more interest for Figo Aspire among customers than it did for original Figo and EcoSport.

He also stated that sub-4 metre sedan segment is expected to grow at a significant pace in the coming years and expanding into such a lucrative segment would contribute to sales growth.

Aspire will be powered by 1.2-litre four-cylinder petrol engine with variable valve technology and a 1.5-litre diesel engine derived from EcoSport. Ford has announced that petrol version will be available with both manual and automatic gearboxes but it remains to be seen whether the 1.5-litre/6-speed Powershift dual-clutch combo from EcoSport will be offered or not.

Ford Figo Aspire (16) dashboard

The compact sedan is expected to be launched in festive season.

Apart from ramping up its installed production capacity in India to 4.4 lakh units per annum (2.4 lakh units per annum at Sanand plant and rest at Chennai plant), the American auto giant is also working on reducing the maintenance and repair costs of its vehicles. Umashankar says that now a Ford car can be serviced at as low as INR 2,199.

Ford Figo Aspire first look review – Video

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About the author

Sagar Patel

Sagar Patel

A first drive in a manual rickety old van was enough to pave the road forward for Sagar Patel. When not driving or riding, his dexterity shifts gear to voice passion through words via reviews, and news, all the while, closely monitoring updates from the auto industry.

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  • Arjun

    Sales will decline even after the aspire launch. Ford India doesn’t know when to launch the vehicle.
    Hyundai Creta will eat up the ecosport sales as well. Ford is delaying the New Endeavour launch, which will eventually help Trailblazer & New fortuner. Ford must be having morons in their marketing department