Ford India is on course to become the global export hub for small cars, compact sedans, and mini crossovers. Speaking to Economic Times, Nigel Harris, president and MD of Indian subsidiary, confirmed that these export models would be global B platform vehicles. The aim is to export roughly half of Indian produce by 2020.
The company plans to have a total production capacity of 4.4 lakh vehicles annually by the turn of decade out of which 2.2 lakh units would be shipped to markets like Europe, Latin America, Africa, Middle East, Asia-Pacific.
Ford EcoSport, one of the first global B platform models, is already being exported to several international markets and the soon-to-be-launched Figo Aspire compact sedan and Figo hatchback will also eventually foray into numerous markets.
Mr. Harris says that an export strategy would result in economies of scale which would help the company achieve certain cost targets. Thus, the firm will not only increase its quantum of business but will also be able to price products competitively in the domestic market.
Over the last few years, Ford India exports have been steadily growing at an impressive rate. Exports in 2010-11 stood at 12,155 units whereas the company ended 2014-15 with export volumes of 81,703 cars.
If the automaker manages to reach its target of exporting over 2 lakh vehicles annually by 2020, it would be competing with Hyundai and Nissan for the crown of the country’s largest exporter of automobiles.