Post the launch of new Figo twins, Ford India has started seeing increase in sales. For the month of September 2015, their cumulative sales stood at 22,428 units, as against 13,742 units sold in September 2014. This is a massive 63% increase in sales.
But, this huge increase in sales is mainly due to growth in exports. Of the 22,428 units sold by the company, only 8,274 were sold in the domestic market. This when compared to domestic sales registered in September 2014 (6,786 units), the company has posted an increase of 22%.
Exports on the other hand for the month of September 2015 were at 14,154 units, against 6,956 units exported in September 2014. This is an increase of 103.4%.
Utilizing the government’s Make in India policy to the fullest, Ford India has setup two state of the art manufacturing plants in the country – one each in Chennai and Ahmedabad. The investment in setting up these two plants have already crossed the $2 billion mark.
Investing in India will play a huge role in Ford’s global growth strategy. With India as base, the company aims to deliver products to the entire South East Asian region and to some countries in Europe. A total of 50 countries are on their export list as of now, which will gradually keep increasing over the time.
As far as future launches in India are concerned, the company now has plans to launch the EcoSport facelift, and Endeavour before the fiscal ends. There are also unconfirmed reports about the launch of Mustang in India.