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Harley Street 750 vs Royal Enfield Continental GT, month-wise sales for FY 2015

Royal Enfield Continental GT
Royal Enfield Continental GT in Goa

In an unfair battle perceived between Harley Davidson Street 750 and Royal Enfield Continental GT, the American has claimed the trophy.

By recording 3,029 units sales in financial year 2014-15, Harley Davidson Street 750 has outpaced Royal Enfield Continental GT which managed only 2,799 units in the same period.

Harley Street 750 India

Harley Street 750 and RE Continental GT are merely perceived rivals, not on the streets.

As the Indian motorcycle maker Royal Enfield and American cruiser maker Harley Davidson are competing in the same wide mid-size motorcycle segment ranging between 250 cc and 850 cc, the former’s flagship model and the latter’s entry-level offering are put together on the same chart for an unorthodox study. The only common parameter between the two, is they are classic cult bike makers.

Both motorcycles are essentially lookers and are made in the factory to seat just one. Both are manufactured locally leaving less room for excise duty on imported parts. But the engine specs put them on different segments, consequentially price range as well. Harley Street 750 is priced at Rs. 4.32 lakhs (ex-showroom Delhi), whereas RE Continental GT wears price tag of just Rs. 1.92 lakhs.

Royal Enfield Continental GT

Royal Enfield Continental GT in Goa

What this information is getting at, is Harley Davidson has a much superior brand pull, given that it has only been a year since HD Street 750 launched in India. It is evident that buyers of this broad middle-weight motorcycle category have evolved to opting for higher displacement bikes despite the much higher price tag than the Indian offering.

But the scenario may soon take a U-turn, as Royal Enfield has its own upcoming arsenal of bigger bikes, coming soon.

Harley vs RE 2015 sales

Harley Davidson Street 750 vs Royal Enfield Continental GT sales for FY 2014/15

Via – Autocar Professional


About the author

Ashwin Ram N P

Ashwin Ram N P

Life after college in 2014 has seen Ashwin Ram propel himself wholeheartedly into the auto industry. Information is never enough for this young blogger who enthusiastically ticks his elaborate checklist at each drive. The need to add that one extra detail ensures select articles that are upbeat, and comprehensive.

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