By recording 3,029 units sales in financial year 2014-15, Harley Davidson Street 750 has outpaced Royal Enfield Continental GT which managed only 2,799 units in the same period.
As the Indian motorcycle maker Royal Enfield and American cruiser maker Harley Davidson are competing in the same wide mid-size motorcycle segment ranging between 250 cc and 850 cc, the former’s flagship model and the latter’s entry-level offering are put together on the same chart for an unorthodox study. The only common parameter between the two, is they are classic cult bike makers.
Both motorcycles are essentially lookers and are made in the factory to seat just one. Both are manufactured locally leaving less room for excise duty on imported parts. But the engine specs put them on different segments, consequentially price range as well. Harley Street 750 is priced at Rs. 4.32 lakhs (ex-showroom Delhi), whereas RE Continental GT wears price tag of just Rs. 1.92 lakhs.
What this information is getting at, is Harley Davidson has a much superior brand pull, given that it has only been a year since HD Street 750 launched in India. It is evident that buyers of this broad middle-weight motorcycle category have evolved to opting for higher displacement bikes despite the much higher price tag than the Indian offering.
But the scenario may soon take a U-turn, as Royal Enfield has its own upcoming arsenal of bigger bikes, coming soon.
Via – Autocar Professional