Hero MotoCorp tops scooter exports from India in 2014
In under five years of going their separate ways, Hero MotoCorp has overtaken Honda two wheelers as the largest Indian scooter exporter. Honda, which banks on their top selling Activa brand, saw an 85% increase in scooter exports during the past year. Honda exported 79,184 units during 2014 as against 42,717 units exported in 2013.
Hero MotoCorp has two scooter models which include Pleasure 100cc scooter targeting the women buyers. Maestro 110cc is aimed at male buyers. Hero MotoCorp is slated to launch Dash 110cc and Date 125cc soon. Honda two wheelers also sells Aviator 110cc and Dio.
Over the past few years, Hero MotoCorp has expanded its reach far and wide into markets of South America and South East Asia. New assembly plants are announced for Colombia and Bangladesh while the company also intends to set up plants in both Argentina and Brazil. From early 2016, Hero MotoCorp also plans to commence sales in markets such as Europe and US.
In India, Hero MotoCorp, the world’s largest two wheeler makers by volume, sees increased sales both in cities and in smaller towns. The company sold a record 66,45,787 units of two wheelers during January to December 2014, an increase of 8 percent as against 61,83,849 two wheelers sold during the same period in the previous year.
Overall, Honda registered 25 percent sales growth, way over domestic industry growth of 12 percent having sold over 28.24 lakh two wheelers in 8 months, contributing 50 percent to domestic 2-wheeler industry sales increase.