Hero MotoCorp has sold 516,775 motorcycles and scooters in November 2019. That’s 15.31 percent sales decline from 6,10,252 units sold in November 2018. Of this, the major sales boost comes from motorcycles. With 4,79,200 units sold, the company reports 11.9 percent decline from 5,43,982 units sold a year earlier.
Scooter sales make up the minor boost for Hero Motocorp. And sales have been poor last month. Unit sales fell to 37,575 units from 66,270 units, down 43.30 percent. Hero Splendor sales continue to be the company’s bread and butter as its highest selling product.
Exports for the month stood at 10,781 units. An improvement of 17.09 percent from 9,207 units exported in Nov ’18. Though sales decline looks positive, it means rather little considering just how small the export volume is compared to total sales.
It’s a mere 2.13 percent of total sales, an almost negligible count. Of total sales of 516,775 units, 5,05,994 units were sold in the domestic market. So, while Hero has a stronghold in India, it’s yet to make even a small wave in international markets where sales volume is concerned.
Following October 2019 sales, and lowest-ever inventory in two-years, November 2019 despatch numbers pan out as per the automaker’s big picture move, i.e., ensuring smooth transition to BSVI norms mandated from April 1, 2020.
At EICMA 2019, Hero Xtreme 1.R Concept and a XPulse 200 rally kit were introduced. XPulse 200 has been introduced in Colombia. Last month, the company began retail sales of its first BSVI compliant motorcycle – Splendor iSmart with FI (fuel injection) tech. Splendor iSmart market launch got underway in a few short months from receiving its BSVI certificate from iCAT.
Having increased production of its BSVI vehicles, the company has simultaneously discontinued production of more than 50 BSIV variants. The discontinuation points to a new direction for the company and will help the manufacturer determine which of its models it would like to continue selling. The strategy will ensure no BSIV stock or pileup when BSVI is mandated.
