Scooter sales are on the rise in India, and Activa is leading the charge
To a large degree, BS6 two wheelers were launched at a time when no one envisioned how tumultuous the journey would become towards the end of FY20. India is a humongous two wheeler market and HMSI is a top supplier with market dominance in regard to scooters. BS6 compliant Honda Activa 125 was launched in September 2019, well ahead of the March 31, 2020 deadline. While the higher selling Activa 6G was launched earlier this year.
Honda Activa segment dominance
Honda Activa enjoys complete scooter segment dominance, and contributes the lion’s share for HMSI. It’s sales performance alongside its BS6 product portfolio has helped the company see 11 lakh BS6 two wheelers in India. The feat is largely attributed to high demand for Honda Activa 6G, and Honda Shine 125cc. For now, Honda Motorcycle and Scooter India offers 11 BS6 two wheelers, including scooters, motorcycles, and premium big cc bikes.
Starting out its BS6 transition well in time paved the way for its BS6 sales prowess. The the financial year suddenly came to a halt enveloped in the current Cover-19 pandemic, HMSI reported 6.5 lakh BS6 units sold before transition deadline.
HMSI BSVI product portfolio
Yadvinder Singh Guleria, Director, Sales & Marketing, Honda Motorcycle & Scooter India Pvt. Ltd., said, “It’s a matter of great pride for us at Honda, that our 11 advanced BS-VI models have won the vote of confidence & created a new joy of riding amongst customers across India. Truly, it’s #AQuietRevolution from Honda in the BS-VI era as our product portfolio stands out as the Industry’s most diverse starting from 110cc scooters and motorcycles going up to 1100cc premium adventure bike.”
Current job and commute requirements have been altered like never before. A large number of employers are taking responsibility when it comes to providing safe transport to and from work. In the last two months, most manufacturers have been able to deliver their unfulfilled order books owing to lockdown limitation.
Now with lockdown lifting in phases, buyers are in a position to analyse what will work for them. And that puts focus on personal mobility. For the longest time, the Honda Activa has been a top choice of personal mobility because the scooter can be ridden by young and old, women, and men. At this point, this value proposition of the already successful scooter could work in favour of Activa.
Guleria added, “As many customers are now preferring personal mobility for safety and hygiene in the challenging times of new normal, Honda is unlocking new value with its many initiatives like online bookings, attractive retail finance schemes, industry-first up to 6 year’s warranty option etc. Moving forward, we are confident that millions of Indians will continue to realize their dreams of mobility with Wings of Honda.”
