Honda Cars India has reported domestic sales of 10,250 units in July 2019. This is down 48.67 percent from 19,970 units sold in July 2018. Exports for the month stood at 334 units. Down 47.64 percent from 638 units sold in July 2018. Cumulative sales for the month is down to 10,584 units at sales decline of 48.64 percent from 20,608 units sold in July 2018.
Rajesh Goel, Senior Vice President and Director, Sales and Marketing, Honda Cars India Ltd said, “The degrowth in the automobile industry further intensified last month amidst weak buying sentiment and overall slowdown. We are also witnessing lot of postponement of purchases. It is extremely worrisome since Jul’19 decline is much severe than Q1 decline and that too when the industry had degrown in July last year as well.”
“HCIL’s July’19 results are on a higher base of July’18 when All New 2nd Gen Amaze was in its third month of launch and had clocked its highest sales in a month,” he added. This is one of the biggest sales decline registered by Honda in India.
With sales on a decline, Honda Cars retained it’s 5 percent market share for Q1 2019-20, akin to its 5 percent market share for the same three months in 2018. When it comes to car sales, Honda retained its 6 percent market share for Q1 2019-20, similar to its 6 percent market share in April – June 2019. The brand’s UV sales market share did however decline to 2 percent for the period, down from 4 percent in Q1 2018-19.
Until recently, Honda benefitted from immensely from sales of it’s 2nd gen Amaze. It got to the quickest 1 lakh sales mark for the brand, in a mere 13 months. However, current market slowdown and caution has resulted in overall sales contraction for the brand, including its popular Amaze.
In July, HCIL did launch a Honda WR-V V variant in diesel, and its S, and VX variants. The company has been testing the HRV in India. Upon launch, the crossover will be positioned between BR-V and CR-V. Even the Jazz electric is being tested.
Apart from this, new gen City sedan has also been spied. It is expected to be launched early next year, most likely at the 2020 Auto Expo. These new launches should help Honda boost sales.