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Honda Mobilio to be discontinued in India to make room for BR-V?

 
Honda Mobilio to be discontinued

The MPV’s sales numbers continue to plummet every month.

A recent report in Times Of India alleges that the Honda Mobilio MPV could be discontinued in India owing to steadily dropping sales numbers. The car which started off with a monthly sales figure of around 3,500 units had registered 441 units and 226 units in this January and February respectively.

Withdrawal of the Mobilio from the market would also give Honda Car India a better room to position its upcoming BR-V which is essentially a more rugged variant of the Mobilio with upmarket dashboard. With the Hyundai Creta dominating the market and Renault Duster receiving a facelift, it’s imperative for Honda to get BR-V’s pricing right. We think the BR-V should be retailed in the similar price bracket as the Mobilio to make an impact, and discontinuing the MPV is the only way to avoid cannibalization.

Honda BR-V India launch

The Honda BR-V is essentially a more rugged variant of the Mobilio.

The BR-V would be launched in the Q1 of FY2016-17 with heavy localization. The car maker’s Tapukara plant is reportedly getting ready to produce the vehicle. Honda Car India would be hoping that the BR-V will garner consistent sales volume that the Mobilio couldn’t.

Honda BR-V 2016 Auto Expo

The 7-seater is getting ready for its launch in India.

The Honda BR-V will derive its petrol and diesel powertrain from the Mobilio. The 1.5-litre i-VTEC petrol engine is good for 119 PS while the 1.5-litre i-DTEC diesel engine makes 100 PS.

Honda BR-V – Photos

Via – TimesofIndia.Indiatimes.com

 

About the author

Nithyanandh Karuppaswamy

Winner of national level automotive quiz competitions, Nithyanandh aka Nithz jumped into the blogosphere right after gaining a degree in Mechanical Engineering. Love for automobiles and an even greater drive to share his knowledge with the automotive community, Nithz is Deputy Editor at RushLane.

Email - nithyanandh@rushlane.com