With two offerings – CB Unicorn and CB Trigger in the premium commuter segment in India, Honda Motorcycle & Scooter India (HMSI), India’s second largest two-wheeler manufacturer has finally started noting increased sales in the segment. Bogged down by competition in the 150cc to 200cc by the likes of Bajaj Pulsar and Yamaha FZ variants, the company has sold over 100,000 units of new CB Unicorn 160 since it was launched at the end of 2014.
Honda CB Unicorn averages sales of 13,500 to 15,600 units per month since launch. This implies, that their newest 150+ cc bike in the sports premium segment is doing much better than any of their bikes in the segment till date.
In India, CB Unicorn 160 has seen increased demand in Maharashtra, Andhra Pradesh and Tamil Nadu while demand in Gujarat is set to increase during the upcoming festive season. Specially targeting younger and more adventurous buyers, the Honda CB Unicorn 160 receives better styling and a more powerful engine as compared to the CB Trigger.
Apart from India, new Honda Unicorn is also in demand outside the country. The sports commuter bike was recently launched in Kathmandu, Nepal through local authorized distributors Syakar Trading Company, making it available in stunning shades of Imperial Red Metallic, Geny Gray Metallic, Pearl Black and Sunbeam White.
HMSI sales during June 2015 stood at 3,48,793 units as against 3,23,136 units sold in the same month of the previous year. Motorcycle sales declined by 21.46 percent in June 2015 to 1,12,132 units compensated by the increase in scooter sales by 31.85 percent to 2,19,650 units as against 1,66,592 units sold in June 2014. Exports also increased substantially by 23.6 percent to 17,011 units in June 2015 as compared to 13,762 units exported in June 2014.