Hyundai India, known for their small cars in India, is slowly trying to improve their brand image as a premium car maker. This will help their customers associate with the brand once they introduce new gen premium vehicles in the coming years.
Launching fully loaded premium cars is not the only thing. To assist them in this transition, will be the new Hyundai GDSI – Global Dealership Space Identity, which was announced last year. Under this new campaign, all of Hyundai dealerships across the world will get one unified look. So be it Mumbai, or New York, the layout of all Hyundai dealerships will be same across the world. All Hyundai India dealerships will be GDSI ready by 2018.
Hyundai India will be offering financial support to dealers to incorporate these changes which could go over INR 1 crore. Open spaces, latest of furnishings and new gizmos will be offered to customers visiting showrooms. Not only the dealerships will be more premium, but they will also be modern and state of the art. This new dealership makeover will help Hyundai to connect with their new range of customers with ease.
Hyundai is investing in this because the market has started experiencing a shift. From entry level hatchbacks and sedans, more and more buyers are now opting for a little more premium in vehicles. Statistics reveal that the premium car market in India grew five times last fiscal, on the other hand, entry level car market grew by about 6%.
Apart from Hyundai, Maruti Suzuki India too has similar plans. Maruti plans to open new premium dealerships, which are reportedly going to be called Nixa. These new Maruti Nixa dealerships will house their new gen premium cars like the Ciaz, and soon to be launched ACross SUV (SCross) and Fronx hatchback (YRA).
via Economic Times