Hyundai India is the largest exporter of cars in the country
With 5,000 units shipped to overseas markets in May 2020, the company has exported a total of 3 million units to 88 countries since export from India commenced in 1999.
Earlier this month, Hyundai Motor India restarted production operations at its Sriperumbudur plant near Chennai following nearly 55 days of lockdown. The company also resumed operations at its 806 showrooms and 863 workshops across India and has seen around 4,000 new enquiries, 9,000 bookings and has completed sales of over 5,600 units.
As the country’s largest exporter, Hyundai Motor India has remained true to its commitment to the Government of India’s ‘Make in India’ policy. Since restarting production on May 8, 2020, the company has completed exports to the tune of 5,000 units and has become the country’s first automaker to export 30 lakh cars from India to 88 global markets. This is a part of the company’s ‘Make in India – Make for the World’ strategy ever since export operations commenced in 1999.
These exports of 5,000 units in May 2020 were up from 1,341 units exported in April 2020, the month during which the company reported zero domestic sales due to the countrywide lockdown since March 25, 2020.
The entire export procedure was conducted according to the stringent safety and hygiene measures, as indicated by the Government of India, so as to ensure protection for all concerned in view of the coronavirus pandemic.
Over the past 20 years, Hyundai India has exported models such as the Atos (Santro), Grand i10, Xcent, Grand i10 (Nios), Grand i10 (Aura), Elite i20, i20 Active, Accent (Verna), Venue and Creta to over 88 countries in four continents of Latin America (33 countries), Africa (28 countries), Asia Pacific (26 countries) and Europe (1 country). Exports have been steadily rising.
In 2019, exports reached the 1,81,200 unit mark with 792 customized variants according to the country of preference. This allowed the company to command a market share of 26 percent to total exports of passenger cars from India.
Commenting on its export strategy, S S Kim, MD and CEO, Hyundai Motor India draws attention to the company’s efforts in localization and to accentuate economic recovery. Hyundai India will continue with its vision of ‘Progress for Humanity’ and will continue to offer quality products to its customers both in India and in global markets.
The company expects to see increased export activity over the coming months, especially where its volume based products such as the Venue, second generation Creta and new Grand i10 Nios is concerned along with the new-gen i20 also set for launch later this year.