Hyundai India hands over ICC Cricket World Cup first balls
Hyundai Motor holds exclusive rights for first ball handover before the opening match between Sri Lanka and New Zealand. New Zealand secured its first win having gone into bat first and batting their way to a score of 331/6. Sri Lanka’s chase didn’t challenge the Kiwis enough having gone all down in the 47th over for a total of 233.
Both Opening day matches have gotten off to a challenge-worthy start. The day’s second game sees Australia batting first and posting a score of 342/9 at a run rate of 6.84 against England. Hyundai’s International Cricket Council (ICC) sponsorship began in 2011 when Hyundai Motor came onboard as ‘Official Car Partner’ of ICC Cricket World Cup. In 2012, Hyundai went on to take on the role of ‘Official Partner’ of ICC, having partnered with seven ICC tournaments through 2012 – 2015. Hyundai India released an YouTube video earlier in the week featuring Shah Rukh Khan. As he and and his friends watch cricket on tele at home, they make a trip in the Xcent to watch a match live at a Hyundai Fan Park. Hyundai is also organising a Clean India drive at its fan parks.
ICC Cricket World Cup 2015 is jointly hosted in Australia and New Zealand will be serviced by a fleet of 94 vehicles. This includes Santa Fe, ix35, iMax van and i40 wagon. The tournament is being held between February 14 and March 29 at 7 cities in Australia and New Zealand. New Zealand will host 23 games in Auckland, Hamilton, Napier, Wellington, Nelson, Christchurch and Dunedin. The Hyundai fleet is for use by ICC officials, referees, staff and organisation execs. iMax is being used as team cars.
On 7th February, Hyundai Motor hosted the vehicle fleet handover at Auckland’s Milford Beach with company officials and ICC executives in attendance. Campbell Jamieson, ICC General Manager – Commercial expressed delight that Hyundai is supporting ICC Cricket World Cup in New Zealand. Hyundai New Zealand hosted a beach cricket competition at New Brighton Beach, Christchurch; Tahuna Beach, Nelson; Petone Beach, Wellington; and Milford Beach, Auckland.
The campaign was to encourage families celebrate the summer of cricket in the run up to World Cup 2015. Hyundai New Zealand General Manager, Andy Sinclair says cricket is New Zealand’s summer sport, and the manufacturer is glad to contribute to this global and momentous event. Hyundai Motor New Zealand is running a competition for those who test drive a vehicle this month, so customers are part of a draw to win a trip to the final in Melbourne.