Hyundai Motors launches new worldwide campaign Live Brilliant (Video)
Hyundai Motors, the most successful South Korean auto manufacturer has come up with a new worldwide brand campaign appropriately named “Live Brilliant” as part of their strategy to become the most favorite auto manufacturer in the world besides being the most successful.
Prior to this, in 2011, Hyundai had launched Modern Premium and the new slogan – New Thinking. New Possibilities so as the enhance customer awareness in the new direction the brand was entering into. All Hyundai’s previous campaigns were launched on a local or regional level, but this Live Brilliant campaign is launched on a global level and will be applied to all major markets across the world. Thus, the company hopes will enable their customers to have a single image of Hyundai while understanding the values and commitments of the company towards their customers. Hyundai always stands for providing their customers with experiences and values by novel and innovative products in the arena of automotive excellence.
The Live Brilliant campaign is used to express the company commitment to making customers lives better and the use of visuals of sunlight and moonlight only add to the shining and glistening effect. The short film consists of four episodes with Self, Love, Friendship and Family being the central themes. The advertisement campaign is the brainchild of Juergen Bollmeyer who has captured the essence of lights, cars and loves in this advertisement while Departures – a song from the movie Like Crazy plays in the background. Live Brilliant will begin showing this month and will slowly be launched in global markets. It will not be restricted to simple TV advertisement but will be seen in print and digital media as well so as to increase its communication with Hyundai customers.