Hyundai launches four safety campaign videos featuring Shah Rukh Khan

Hyundai India is promoting road safety once again. This time they have launched a series of new videos, all with the hashtag #BeTheBetterGuy

The idea is to spread the importance of being safe while driving a car. Not only the driver, it is important for the passengers to wear the seat belt. Other TVCs focus on do not overspeed, don’t drink and drive, & Don’t use mobile while driving.

This is not the first time Hyundai India and Shah Rukh Khan have promoted Road Safety. Last year too they had launched a campaign called Safe Mode. Under the Safe Mode campaign, HMIL and Ministry of Road Transport and Highways plans on targeting children, instilling in their young minds the best practices to be followed on road and traffic safety.

Carrying the message through both online and offline engagement channels. The initiative will also be spanned across 40 schools and Resident Welfare Associations (RWA) in cities of Delhi, Mumbai, Chennai, Kolkata, and Ahmedabad. RWA programs will be conducted at 200 residential spaces in these five cities with kids and their parents actively involved in activities to spread awareness in road safety and its importance in our lives today.

Hyundai Road Safety 2015
Left to Right: Shri Vijay Chhibber Secretary Ministry of Road transport & Highways; ; Mr. Y K KOO Managing Director Hyundai Motor India Ltd; Shri Nitin Gadkari Minister for Road transport & Highways and Shipping; His Excellency Mr. Hyun Cho Ambassador of Republic of Korea; Hyundai Corporate Brand Ambassador Mr. Shah Rukh Khan; and Mr. Dong Woo Lee CEO ROI Visual

A special website called Kids Hyundai can be accessed via the link also promotes road and traffic safety while an interactive board game using flash cards TruDO will be used to conduct these sessions in schools.

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