HomeCar NewsHyundai aims i20 Active to become best selling car in segment

Hyundai aims i20 Active to become best selling car in segment

Hyundai India launched the new i20 Active SSV (Sport Styled Vehicle) today in Mumbai. Priced in the range of Rs 6.69 lakhs to Rs 7.43 lakhs, Hyundai is hopeful that their car will become a segment best seller.

(Left to Right) Mr B. S. Seo, MD & CEO, HMIL, Mr Rakesh Srivastava, Sr. VP – Sales & Marketing, HMIL and Mr. YJ Ahn- Executive Director- Sales & Marketing- HMIL at the launch of Hyundai i20 Active in New Delhi.

When asked if the company has any specific target in mind, the officials did not reveal a figure. But, they did say that they aim to sell about 2-3 times that of current best seller – Toyota Etios Cross. Considering that Etios Cross sales are in the range of 800-900 units per month, it is safe to assume that Hyundai India will be happy to see a minimum of 1,600 units of i20 Active getting out on the roads every month.

Based on Elite i20, i20 Active is Hyundai India’s second car launched this year. Competing with Toyota Etios Cross, VW Cross Polo and Fiat Avventura. It marks Hyundai India’s entry in a completely new segment. Likewise, they have one more launch set for this year, which also is a new segment for the company. This will be in the form of a new compact SUV – ix25. It will compete with Renault Duster, Nissan Terrano, and Mahindra Scorpio.

These new car launches will help achieve 6 million (60 lakh) cumulative production milestone from its Indian operations this year. In 2013, HMIL reached a milestone of 5 million units and are certain to cross the 6 million target during the year which will include 4 million units (40 lakhs) from domestic sales and 2 million (20 lakhs) from global exports.

Must See – 40 images of Hyundai i20 Active

Two decades since the company commenced its Indian operations, HMIL (Hyundai Motor India Limited) is on a record growth. This fiscal year, they expect to register 13% growth, as agains 5% growth registered last fiscal. Last year, say HMIL sell 4 lakh cars in the domestic market, for the first time. They now aim to soon achieve 5 lakh sales in the domestic market in a single year.

HMIL is confident that their new cars, Grand i10, Elite i20, i20 Active and ix25 will play a significant role in meeting their growth targets.

For the month of February 2015, Hyundai India registered 2.4% YoY rise selling a total of 47,62 units as against 46,505 units sold in February 2014. It was the Hyundai i20 that topped charts in February 2015 with sales of 10,264 units. Domestic sales stood at 37,305 units while exports fell 17.5% to 10,264 units during the past month.

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