It’s been a story of impressive growth for Indian Motorcycles in India from the beginning. The company which has been focussing on 1,200 cc plus premium motorcycle market in the country will focus on a slightly lower segment from next month.
The deliveries of the Indian Scout Sixty cruiser with 1,000 cc engine will begin next month and is expected to bring in more volumes.
The company has been growing by 40-45% so far this year. Pankaj Dubey, MD, Polaris India (Indian Motorcycles’ parent company), is confident that this year would witness a growth of 50% this year with a market share of 15% in India’s premium motorcycle segment.
The Scout Sixty which is the most affordable Indian on sale (at INR 11.99 lakhs ,ex-showroom) is expected to be the primary volume spinner in the country. Mr. Dubey also stated that the company is hoping to achieve break even in both off road (Polaris) and motorcycle (Indian) businesses in India by 2020.
The American cruiser maker will launch its flagship SpringField motorcycle in September with a price tag of INR 30.6 lakhs. It will go head on with the premium offerings from Harley Davidson’s stable.
As far as dealerships go, Indian Motorcycle is planning to open 6 new outlets across the country this year. The Chandigarh outlet will be operational next month while the Kochi outlet will be ready in September. By December, Pune, Indore, Goa and Kolkata will receive their Indian showrooms.