Interestingly, Jeep is also working on an even smaller B-segment derivative to be primarily made in India. Codenamed Jeep 526, the B-SUV is likely to be a sub-4 m crossover which will have mass market products like Maruti Vitara Brezza, and Ford EcoSport in its sights.
The company is hoping to leverage the Make-in-India campaign as far as the C- and B-SUVs are concerned. According to Economic Times’ sources, the Jeep 526 would be a mini Renegade and will be targeting select markets like India. It will also be exported to several RHD markets.
The Jeep B-SUV is reportedly being benchmarked against a product from a higher segment. Market positioning will be a notch higher than the mainstream sub-4 crossovers but Jeep will pack its product with best-in-class features to justify the premium tag.
ET also reports that the company is planning annual volumes of 40,000 – 50,000 units from the B-SUV including exports. The vehicle is expected to have a starting price of INR 10 lakhs.
Meanwhile, Jeep India will inaugurate 10 outlets in 9 cities across India by the end of this year.
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