HomeCar NewsJeep Compass This Is It ad revealed ahead of Tata Harrier launch

Jeep Compass This Is It ad revealed ahead of Tata Harrier launch

Upon launch, Jeep Compass raked in steady sales volumes for the company, and stayed that way for a number of months, before that changed. From averaging 2,500 units a month, Jeep Compass sales now average about 1,200 units a month.

To boost sales, Compass has been re-introduced in a number of variants, attractive price tags were strategized, as well as new features were offered. And while the entry price tag seemed great on paper, if you wanted all that there was, that car cost upward of Rs 20 lakhs.

Until now, Jeep Compass did not have a proper competitor, but that is all set to change with the Tata Harrier launching this month. Harrier is not only going to be similarly priced, but is also going to match the Compass on size, engine, space, etc.

The recent Jeep Compass Limited Plus feature list includes a panoramic dual pane sunroof, dual tone interiors, electrically adjustable 8-way power driver’s seats, auto headlamps, 18-inch alloy wheels, 21.3 cm Uconnect Touchscreen Display, auto-dimming rearview mirror, and rain sensing wipers. Badging on the tailgate specifies variant. Watch the new TVC released by Jeep India below.

The bigger display isn’t any more feature laden that is available on other variants but is obviously a larger screen. Interior space isn’t in anyway changed but a panoramic roof does make for an airy appeal.

While the new variant is being on comfort features, mechanical changes are nil. And you’d still be left wanting of AT. Jeep Compass Limited Plus variant is on offer in both petrol and diesel engine options. The 1.4 litre turbocharged petrol unit returns max power of 160 bhp and 250 Nm torque mated to a 7 speed twin clutch automatic gearbox.

The 2.0 litre turbocharged diesel engine returns 170 bhp power and 350 Nm torque mated to a 6 speed manual. The diesel variant is offered in front and all wheel drive systems. 4×4 system features four modes with off-roading capability but isn’t a true-blooded off-roader. But, it is still more powerful than the Harrier, features better quality, has a sunroof, 4×4 option. It will be interesting to see how the Compass and Harrier sales perform in the market.

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