At the time of social distancing, customers can now book and buy a Jeep exclusively via the company’s online portal
The days of visiting a brick and mortar showroom is no longer a norm as the world battles the COVID-19 pandemic. Showrooms have downed shutters and customers are apprehensive to enter dealerships even once they open.
Fear is the key during these days of the coronavirus pandemic, which has encompassed the entire world – while social distancing has become the new mantra. FCA India has hence come up with contactless customer experience via which buyers can test drive, book and purchase their Jeep cars through the company’s online portal.
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This new ‘Book My Jeep’ 360 degree retail strategy focuses on customer conveniences and the company follows a stringent regiment of cleanliness and sanitization. The customer can book and get the Jeep delivered at their doorstep. Booking amount as well as final payment can be made via online payment options.
Customer needs to submit details of contact information, geographical locations, and select the model, colour, powertrain and transmission options of their choice. FCA India will create a unique ID and link the customer’s information with the nearest company authorized dealership wherein the sales executive will assist the buyer in test drives, booking procedures and final payments, etc. FCA is also offering special benefits to customers who opt for this online purchase setup.
FCA India had shut down operations from March 22nd, following Government of India directives, to safeguard the health of its employees. The company is expected to resume manufacture and commercial operations once clearance has been given.
In this lockdown period, the company pledged financial aid of Rs.2 crores towards the supply of medical equipment, PPEs and dry food rations to the needy in Mumbai, Pune and Chennai. For this, the company had partnered with not-for-profit organizations, Sevalaya in Chennai and United Way Mumbai and helped with distribution of Family Kits to 1,500 families in the two cities.
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The Family Kit comprised of dry food, personal hygiene items such as toothpaste, soap and hand wash and PPE. The company also collaborated with Voluntary Health Services (VHS), a nonprofit hospital trust in Chennai and with Naidu Hospital run by Pune Municipal Corporation to supply air validation systems and medical oxygen pipelines for treatment of COVID-19 infected patients.
The company has resumed operations at its Melfi plant in Italy from Monday while production in India are yet to restart. Jeep India has seen a dip in sales over the past year but expansion plans are underway starting with the new Compass Facelift as well as a sub 4 meter compact SUV.