Jeep India to launch sub INR 10 lakh SUV to rival Maruti Vitara Brezza, Ford EcoSport
The Jeep B-SUV will target emerging markets like India and will be smaller than the European Renegade.
Jeep India announced earlier this week that their new Compass is ready for launch. With bookings now opened, rumors are rife that the compact SUV is going to start a price war, as it will be priced from INR 15 lakh.
If you thought this was aggressive, then there is more. Jeep India is also working on an even smaller B-segment derivative to be primarily made in India. Codenamed Jeep 526, the B-SUV is likely to be a sub-4 m crossover which will have mass market products like Maruti Vitara Brezza, and Ford EcoSport in its sights.
The company is hoping to leverage the Make-in-India campaign as far as the C- and B-SUVs are concerned. According to Economic Times’ sources, the Jeep 526 would be a mini Renegade and will be targeting select markets like India. It will also be exported to several RHD markets.
The Jeep B-SUV is reportedly being benchmarked against a product from a higher segment. Market positioning will be a notch higher than the mainstream sub-4 crossovers but Jeep will pack its product with best-in-class features to justify the premium tag.
ET also reports that the company is planning annual volumes of 40,000 – 50,000 units from the B-SUV including exports. The vehicle is expected to have a starting price of INR 10 lakhs.
Meanwhile, Jeep India is working hard at widening their dealer network. The company has promised to open 60 outlets by the end of this year.
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