For the month of August 2023, Kia sales breakup showed a significant decline in sales YoY, with a considerable decline MoM
Kia sold a total of 19,219 units in August 2023. As opposed to 22,322 units sold in August 2022 and 20,002 units sold in July 2023, Kia faced a 13.90% YoY decline and a 3.91% MoM decline. Volume loss stood at 3,103 units YoY over Aug 2022 and 783 units MoM over Jul 2023.
Kia Sales Breakup August 2023 – Seltos leads the charts
Seltos SUV was the only vehicle in Kia’s portfolio to register positive growth in both YoY and MoM analysis. Kia sold 10,698 units of Seltos last month, registering a 23.65% YoY growth as opposed to 8,652 units sold a year ago and a 9.84% MoM growth as opposed to 9,740 units sold in July 2023. Volume growth for Seltos stood at 2,046 units YoY and 958 units MoM.
Carens took 2nd position in Kia sales breakup charts with a total of 4,359 units sold last month. As opposed to 5,558 units sold a year ago and 6,002 units sold a month before, Carens saw a 21.57% YoY decline and a 27.37% MoM decline. In effect, Carens lost 1,199 units YoY and 1,643 units MoM in volume.
Sonet is the third highest-selling vehicle for Kia and is due for a facelift. Test mules have been spotted on multiple occasions and countries already. Sonet sales almost halved YoY with 4,120 units sold last month and 7,838 units sold a year ago. This sub 4m SUV also registered a MoM decline at a rate of 2.94%. Volume lost YoY is 3,718 units, which is the highest in this list and volume lost MoM is 125 units and is the lowest on this list.
Kia’s sole electric vehicle EV6 sold 42 units, which is respectable considering EV6 is an import. EV6 saw 180% growth in sales YoY, gaining 27 units in volume. Carnival has been discontinued and is likely to be replaced by a new gen MPV which was showcased earlier this year at the 2023 Auto Expo.
Kia’s sales performance for August 2023 reflects a mixed picture. While the Seltos demonstrated impressive growth, the Sonet and Carens faced significant declines. It’s worth noting that the automotive industry is subject to various external factors, including economic conditions, consumer preferences, and supply chain disruptions.
Kia’s diverse lineup and continued commitment to innovation, such as the introduction of electric vehicles like the EV6, position the company well for future growth and adaptation to changing market dynamics. As the year progresses, it will be interesting to see how Kia’s sales figures evolve and how they continue to shape the automotive landscape.
