Land Rover ties up with Buillitt to launch smartphones and accessories

Land Rover has joined hands with British consumer electronics major Bullitt Group to launch a range of smartphones and accessories. The first of the products can be expected to be released in early 2017.

Talking about the development, Lindsay Weaver, director of Licensing and Branded Goods at Jaguar Land Rover, said:

Incorporating iconic Land Rover design and innovative technology into the mobile phone sector with Bullitt Group presents an exciting challenge and fantastic opportunity to take the brand into a new dimension.

Range Rover Sport SVR-009 front
A team of engineers and designers from the Special Operations division has been assigned to the partnership with Bullitt.

She also added that an engineering and design team from Land Rover Special Operations division will be assigned to the partnership and will play an active role in delivering a number of bespoke products tailored to Land Rover product values. The Land Rover team will focus on the design aspects of the lineup of smartphones and accessories.

The products are expected to be positioned in such a way to target the existing and new Land Rover owners. If the idea is successful, we could also see Jaguar following a similar route.

Land Rover Discovery Sport official photo - Terrain Response
The smartphones will have applications that are useful for the Land Rover customers.

Also read – Jaguar Land Rover India registers 45% growth in Q1 2016

Bullitt’s track record includes making custom devices for big brands like JCB, Caterpillar and Ministry of Sound. The devices for Land Rover will focus and toughness and ruggedness.

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