Considered as one of the greatest football players of all time, Argentine Lionel Messi will feature in the promotions of upcoming Tata Kite hatchback, reveals Team-BHP.
Not only this report is surprising, it comes as an unbelievable shock. It would have been rather easier to believe Messi joining Ronaldo at Real Madrid for that matter!
Tata Motors are one of the largest vehicle manufacturers in the country, who are losing their brand image amongst buyers at a faster rate than Lewandowski scoring against Wolfsburg. Desperately in need or restructuring itself in the fast growing Indian auto industry, the new advertizing campaign with 28 year old FC Barcelona star in the lead, is surely going to bring some noise back to the brand.
Having a reported net worth of over $180 million, advertising deals Messi signs are usually worth millions of dollars. It is not clear as to how much money did Tata Motors have to spend in order to feature Messi in the advertising campaign of Kite hatchback.
To be slotted below the Tata Bolt hatchback, Tata Kite will be a global small car. It will be offered in a range of petrol and diesel engine options. Petrol Kite is expected to be powered by a de-tuned 1.2 liter Revotron engine, which is seen on board the Bolt and Zest. Diesel Kite will be seen with a new 1.05 liter diesel engine, completely built in-hose by Tata Motors.