After completing the translation of buying 76.06% of Pininfarina using a Special Purpose Vehicle (SPV), Mahindra Group has entered into a brand licensing agreement with the Italian automotive design firm for the use of trademarks owned by Pininfarina Group including licensing of brand Pininfarina for the company’s automotive products.
Last year, Mahindra announced the acquisition of Pininfarina for 50 million euros after several months of negotiations. The Indian conglomerate has said that of 76.06%, 60% will be held by Tech Mahindra and 40% will under the ownership of Mahindra & Mahindra.
With the much needed financial stability provided by its new owner, Pininfarina would be able to concentrate on leading the automotive and industrial design fields. Pininfarina could also tap into the vast engineering resources of Mahindra, Reva and SsangYong for possible synergies.
Mahindra, on the other hand, has a prestigious automotive design firm under its wing. The TUV300 and KUV100 have already benefited from Pininfarina’s design inputs. We expect Pininfarina to have more involvement in the styling of future Mahindra products.
In a related news, there were reports that Pininfarina is looking to develop a high-performance electric sportscar which could derive technical inputs from Mahindra Racing’s Formula E Team.