A new segment for Mahindra, Marazzo pre-launch marketing endeavours seem to have borne fruit. The company reported sale of 1,762 units pre-launch. With the exception of its Renault association, Mahindra has always had a special something for SUVs. The company has in the past let it be known it’s not interested in other passenger car segments.
The Marazzo is loaded with features like, a 7-inch touchscreen infotainment system with Android Auto connectivity, reverse parking camera, automatic climate control, cruise control, 17-inch machined alloy wheels, projector headlamps, cornering lamps, LED DRLs and much more. All these features are state of the art and will be carried forward to their upcoming SUVs along with part sharing, which will allow the the company save money.
Mahindra has gone for an aggressive pricing with their new shark-inspired MPV and hopes to grab a piece of the pie from Innova Crysta and Ertiga. The base variant M2 starts at Rs 9,99,000 (ex-showroom) and the top-end M8 retails at Rs 13,90,000 (ex-showroom). Mahindra is also offering numerous customization options, which customers may choose from to suit their taste.
The company has not classified Mahindra Marazzo as a MPV in popular speak but refers to it as a 7/8 seater family car. Available in diesel options, variant choices are as follows – Marazzo M2, M2 8Str, M4, M4 8Str, M6, M6 8Str, and M8. Below is the new Mahindra Marazzo Shark MPV’s TVC.
For a car that measures 4585mm, seat placement doesn’t compromise in space. And while there are pilot seats, the seats aren’t quite as imposing as those seen in a Innova. A roof mounted AC outlet services both, 2nd and 3rd row passengers. Marazzo could in fact be a suitable choice for those who need to seat more than 4 people in their car from time to time, and it’s a budget car.
Only time will tell how successful is this new shark inspired MPV from Mahindra. Developed at an investment of Rs 1,400 crores, the Mahindra Marazzo platform is unique and will be used in upcoming cars from the company. Two of them are already confirmed, one is a SUV to rival Hyundai Creta, and other is a SUV to rival Toyota Fortuner.