Bike News Mahindra Peugeot

Mahindra plans to launch Peugeot-branded scooters sometime next year

 
Peugeot Metropolis

The company is likely to adopt a top-down approach with the French brand.

Mahindra Two Wheeler Ltd., is currently restructuring its operations to cut down losses and emerge as a leaner and more agile organization.

The firm which is suffering from dwindling sales is in the process of cutting down costs across all domains. Such a move would also lead to reduction in the overall headcount.

Peugeot Django Heritage 2014

The retro classic Django appears to be one of the viable candidates.

Livemint reports that, according to its sources, MTWL is gearing up to introduce the Peugeot scooters in India sometime next year as a part of realigning its product portfolio. Since automatic scooters are in the vogue now, the company aims to be one of the early players in the premium scooter segment.

The publication also reports that Mahindra is in the process of identifying more export markets for Peugeot scooters. The automatic scooters from the French brand’s stable would introduce several first-in-class upmarket features.

Mahindra showcased a range of Peugeot Scooters at this year’s Auto Expo. The company could be adopting a top-down approaching by launching the flagship Metropolis three-wheeler. The Satelis 300, Django and Citystar are the other probably candidates.

Peugeot Scooters Satelis 125

Peugeot Scooters have a comprehensive lineup of tourers (image: Satelis 125).

Also read – MTWL eyeing acquisition of BSA and Norton brands

MTWL registered a slump in sales of 11% last fiscal at 144,355 units. In comparison, the Indian two wheeler industry registered a growth of 3%.

Mahindra Mojo Scrambler and Adventure Concepts – Photos

Via – Livemint.com

 

About the author

Nithyanandh Karuppaswamy

Winner of national level automotive quiz competitions, Nithyanandh aka Nithz jumped into the blogosphere right after gaining a degree in Mechanical Engineering. Love for automobiles and an even greater drive to share his knowledge with the automotive community, Nithz is Deputy Editor at RushLane.

Email - nithyanandh@rushlane.com