Mahindra plans to launch Peugeot-branded scooters sometime next year
Mahindra Two Wheeler Ltd., is currently restructuring its operations to cut down losses and emerge as a leaner and more agile organization.
The firm which is suffering from dwindling sales is in the process of cutting down costs across all domains. Such a move would also lead to reduction in the overall headcount.
Livemint reports that, according to its sources, MTWL is gearing up to introduce the Peugeot scooters in India sometime next year as a part of realigning its product portfolio. Since automatic scooters are in the vogue now, the company aims to be one of the early players in the premium scooter segment.
The publication also reports that Mahindra is in the process of identifying more export markets for Peugeot scooters. The automatic scooters from the French brand’s stable would introduce several first-in-class upmarket features.
Mahindra showcased a range of Peugeot Scooters at this year’s Auto Expo. The company could be adopting a top-down approaching by launching the flagship Metropolis three-wheeler. The Satelis 300, Django and Citystar are the other probably candidates.
Also read – MTWL eyeing acquisition of BSA and Norton brands
MTWL registered a slump in sales of 11% last fiscal at 144,355 units. In comparison, the Indian two wheeler industry registered a growth of 3%.
Mahindra Mojo Scrambler and Adventure Concepts – Photos
Via – Livemint.com