Mahindra and Mahindra, leading SUV makers in India, like the rest of the automakers in the country, have been facing diminishing sales over the past many months. However, the company is optimistic about the upcoming festive season though there has been an extension in plant shutdowns. On 9th August 2019, Mahindra had stated plant shut down ranging from 8-14 days but have now extended it to 8-17 days as they still have sufficient stocks to meet demand.
Sales of Mahindra passenger vehicles in domestic markets in August 2019 stood at 13,143 units, down 27 percent as compared to sales of 18,037 units in August 2018. Sales in July 2019 had also stood at 16,024 units with August sales dipping 13 percent.
On top of the sales chart, was the Mahindra Bolero. After losing its top spot to the XUV300 in July 2019, Bolero was back on the top for Aug 2019. Bolero sales stood at 3,993 units in August 2019. YoY sales dipped 34%. In Aug 2018, sales stood at 6,030 units. YoY sales dipped 10%, as July 2019 sales were at 4,446 units.
Scorpio took the second spot with 2,862 units sold in Aug 2019. Sales dipped 21 percent when compared with sales of August 2018, when 3,606 units were sold. July 2019 sales were at 2,864 units.
Mahindra XUV300 sales declined to a record low. Sales of the XUV300 dipped 43 percent to 2,532 units in August 2019 when compared to sales of July 2019 when figures stood at 4,464 units. This is the lowest monthly sales reported by XUV300 since launch in Feb 2019.
Sales of TUV300 and XUV500 also showed de-growth in August 2019. The TUV300 dipped 46 percent from 1,966 units sold in August 2018 to 1,059 units sold in the past month. Sales in August 2019 were also lower by 6 percent as compared to sales of 1,122 units sold in July 2019. XUV500 sales dipped 53 percent to 968 units in August 2019 as against 2,078 units sold in the same month of the previous year. Sales were also lower by 13 percent last month, when compared to sales of 1,116 units sold in July 2019.
Mahindra Thar sales fell 51 percent to 326 units in the past month as against 669 units sold in August 2018 while sales dipped 30 percent as compared to sales of 466 units sold in July 2019. Sales of Mahindra KUV100 fell 86 percent in August 2019 to 169 units as compared to 1,173 units sold in August 2018. However, this was a marginal increase of 3 percent over sales of 164 units in July 2019.
Mahindra Verito sales dipped 24 percent to 110 units in August 2019 as compared to sales of 145 units in August 2018 but increased 424 percent as compared to just 21 units sold in July 2019.
It was a bad month for Marazzo, as it posted its lowest monthly sales since launch. Marazzo sales dipped 60 percent to 697 units in August 2019 as compared to sales of 1,762 units in August 2018 and were also 27 percent lower as compared to sales of 956 units in July 2019.
Sales of the Xylo increased 10 percent to 356 units when compared to sales of 324 units sold in July 2019. However, sales were down 39 percent when compared with sales of 581 units sold in August 2018.
The Mahindra Alturas G4 was launched in India at the end of last year for Rs 26.95 lakhs. Sales in August 2019 stood at 71 units down 12 percent as compared to sales of 81 units in July 2019.
Many Mahindra dealers across the country are offering discounts upto Rs.76,500 across all models in its product range in the form of cash discounts, exchange bonus, corporate benefits and free accessories in a bid to bring in increased sales.