Mahindra and Mahindra, like every other automaker in India has reported sales decline in the past month. The entire automobile sector is going through a rough patch and Mahindra is no exception. Month after month automakers are reporting declining sales numbers with experts noting no immediate improvement.
Mahindra sales in the passenger vehicle segment dipped 11 percent in the past month. Sales which had stood at 17,972 units in July 2018 fell to 16,024 units. July 2019 sales were also lower by 10 percent as compared to sales in June 2019 when sales stood at 17,762 units.
It was the Mahindra Bolero and XUV300 that brought in most sales despite de-growth. Bolero sales in the past month stood at 4,446 units, down 32 percent as compared to sales of 6,559 units in July 2018 and down 13 percent as compared to sales of 5,118 units in June 2019. The XUV300 sales stood at 4,464 units in July 2019, down 6 percent as compared to sales of 4,769 units in June 2019. XUV300 becoming best selling Mahindra for the month, and beating Bolero by a margin of just 18 units.
Mahindra TUV300 and XUV500 also suffered lower sales in the past month. Sales dipped 46 percent and 60 percent respectively to 1,122 units and 1,116 units respectively as against 2,091 units and 2,766 units respectively as was sold in the same month of the previous year. Sales were also lower by 7 percent and 1 percent as compared to sales in June 2019 when sales of the TUV300 stood at 1,210 units and sales of the XUV500 were at 1,129 units.
Mahindra Marazzo MPV, launched in India in September 2018 has seen sales of 956 units in the past month. Sales in June 2019 had stood at 1,206 units, falling 21 percent in July 2019. These lower sales were despite the company offering discounts on the M6 and M8 trims of the Marazzo at an exchange bonus of Rs.40,000 and free insurance of Rs.70,000 thus taking total discount to Rs.1. lakhs.
The Mahindra Scorpio also contributed to sales with 2,864 units sold in the past month, down 26 percent as compared to sales of 3,876 units sold in the same month of the previous year. Sales were also down 7 percent as compared to 3,071 units sold in June 2019.
Sales of Mahindra Verito dipped 77 percent to 21 units in the past month as against 93 units sold in July 2018. Sales were also higher in June 2019 at 39 units.
The KUV100 sales noted a maximum de-growth of 87 percent to 164 units sold in July 2019 as against 1,291 units sold in July 2018. Sales in July 2019 also dipped 31 percent as compared to sales in June 2019 which stood at 236 units.
Mahindra Thar sales fell 30 percent in the past month to 466 units as against 662 units sold in July 2018. Sales were marginally higher than what was seen in June 2019 at 435 units. The 2020 Mahindra Thar is currently being tested and is expected to make its debut next year.
Mahindra Xylo sales dipped 49 percent to 324 units in July 2019 as against sale of 634 units in July 2018. Sales in June 2019 were also higher than sales in the past month at 440 units. Mahindra plans to discontinue the Xylo and long Bolero in view of new crash test regulations coming into effect.
Mahindra Alturas G4, the full sized SUV, which entered the segment earlier this year, has noted sales of just 81 units in the past month. This was down 26 percent as compared to sales of 109 units in June 2019.
