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Mahindra Verito Vibe production stopped due to poor demand

Mahindra Verito Vibe-010 tail lamp
 

Mahindra launched the Verito Vibe as a sub 4 meter option back in 2013.

Verito Vibe announced Mahindra’s entry into the high volume compact car market in India back in 2013. It was a car which was based on the Verito sedan, but was under 4 meter in length, so as to keep price low thanks to lower excise duty.

With 70% of the cars sold in India being in the under INR 7 lakh bracket, Mahindra was hoping for the Verito Vibe to do very well as far as sales are concerned. Sadly, things have not gone as per plan.

Mahindra Verito Vibe-023 interiors

As per a report by Business Standard, Mahindra has stopped the production of Verito Vibo notchback owing to poor sales. According to them, Mahindra has sold only 32 units of Verito Vibe this fiscal. This is the worst sales performance of Verito Vibe ever since it was launched.

During the 2015/16 fiscal, Verito Vibe posted sales of 749 units. Fiscal 2014/15 saw Verito Vibe sales at 1,361 units while sales peaked during the 2013/14 fiscal, when it registered sales of 5,213 units. (That was also the first year of Verito Vibe in the Indian auto industry).

Based on the Verito sedan, which is nothing but a rebadged Logan that was first launched by the Mahindra-Renault JV in 2007. Verito Vibe was available in diesel engine option only. This was in the form of Renault’s 1.5 liter mill generating 64 hp and 160 Nm torque. Price range it was offered at – INR 6.25 lakh to INR 7.18 lakh.

 

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