Maruti Suzuki: The export heavyweight that’s putting India on the global auto map – 2.5 million cumulative exports
Maruti Suzuki, India’s leading car manufacturer, has reached a significant milestone. Cumulative exports now stand at 2.5 million (25 lakh) vehicles. The company began exporting its vehicles in 1986-87. And made a modest start by exporting to neighbouring countries such as Bangladesh and Nepal. Remember this was a different time.
We knew little about the Indian auto industry, and even less about car exports from India. But starting exports 35+ years ago means the company was capable even back then. Over the years, MSIL has expanded its presence across nearly 100 countries, with exports to Africa, Latin America, Asia, and the Middle East being particularly significant.
Maruti Suzuki’s export milestone is a win-win for both the company and the country
The company’s foray into the export market would not have been without its challenges. For certain, it’s been a long and arduous journey. Because despite an early start, it’s taken years to get on top of the export table. But finally, MSIL has been able to carve out a niche for itself in the global market.
Maruti Suzuki’s success in the global market is a testament to the quality of its products. And the continuous improvements it has made to its offerings. The scope of international business are many. MSIL has been able to benchmark its performance against international standards.
25 lakh exports later, Maruti Suzuki proves that innovation and quality know no boundaries
Exports to advanced markets or any market for that matter means cars must match safety and emission norms of such jurisdictions. Such comparative insights and production guidelines aid in improving products and services in the Indian market. Additionally, the company’s strong parent company, Suzuki Motor Corporation, has provided invaluable support to Maruti Suzuki’s expansion in the global market.
Maruti Suzuki’s success in the global market is also a reflection of India’s growing importance as a hub for automobile manufacturing. India has long been presented as a destination for global manufacturing auto hub. Over time this has helped companies like Maruti Suzuki to expand their presence in the global market.
Maruti Suzuki’s export success story: A testament to Indian manufacturing excellence
As India’s numero uno passenger vehicle exporter for two consecutive calendar years (CY2021 & 2022), Maruti Suzuki has played a key role in promoting India’s position as a major player in the global automobile industry.
The company’s success in these markets can be attributed to its ability to manufacture high-quality, reliable, and affordable vehicles that cater to the needs and preferences of customers in these regions.