NEXA celebrates 20 lakh sales with its ‘Create.Inspire.’ philosophy – Jimny and Fronx strengthen product portfolio
Maruti Suzuki NEXA has achieved a significant milestone of 20 lakh cumulative sales. A testament to their dedication towards delivering unparalleled automotive experiences to customers. NEXA’s philosophy of ‘Create.Inspire.’ has been the driving force behind their success.
The approach has helped set a benchmark in providing all round improvements. NEXA’s success can also be attributed to their wide network of 440 showrooms. This equates to touchpoints across 280+ cities, which allows them to reach out to customers from diverse backgrounds and regions.
NEXA success story: The young generation is choosing them
Additionally, about 50 percent of its customers are under 35 years of age. A crucial age group when considering India’s median age is below 30. Purchase data points to NEXA being a proven choice of the young generation.
This achievement reflects NEXA’s commitment towards providing their customers with a premium experience. And this goes beyond just selling cars. The automotive industry is rapidly evolving. NEXA’s focus on delivering innovative technology will continue to drive their success and cater to the ever-changing customer needs.
Baleno, Ignis, Ciaz, XL6, Grand Vitara, Jimny, and Fronx: NEXA product lineup
NEXA product lineup is a perfect blend of advanced technology, innovative features, and exceptional design, which offers an unparalleled automotive experience. Baleno and Ignis hatchbacks cater to customers looking for stylish cars, while the Ciaz caters to sedan elegance and expected luxury. XL6, on the other hand, a feature-packed MPV has gained a strong foothold in the market.
Grand Vitara, with its diverse range of powertrains, drivetrains, and features, caters to a wide range of customers. Additionally, NEXA’s recently unveiled UVs, Jimny, and Fronx, have garnered interest from both new-age UV enthusiasts and old school off-roaders alike. NEXA’s unwavering focus on delivering modern and innovative cars has helped them establish themselves as a leader in the automotive industry.
Smart Finance, AR showcase, and NEXAVerse: Digital first innovations
NEXA delivers exceptional experiences that cater to unconventional and new customers, in line with its global, reliable, innovative, and indulgent values. Three passion points for NEXA customers led to the launch of three pillars – NEXA Music, NEXA Lifestyle, and NEXA Journeys.
Innovative digital services like Smart Finance, AR car showcase technology, and NEXAVerse virtual showrooms position NEXA as a leader in digital first innovations. With 20 lakh sales, NEXA is committed to offering exceptional customer experiences and products that suit customers’ evolving lifestyles.