Maruti Suzuki NEXA showrooms are very elite in every sense of the word. These showrooms have been introduced as a premium retail channel in 2015 and show off the company’s prime models in an exclusive stance, setting them apart from the regular Arena showrooms.
There are currently 350+ NEXA showrooms spread over 200 cities in India and the company has just announced that there have been over 1 million (10 lakh) cars sold from these NEXA showrooms.
It is the S-Cross, Baleno, Ignis, Ciaz and the just launched XL6 Ertiga, that are sold via these showroom. Each of these products are backed by technologies such as Suzuki Connect, Smart Hybrid, SmartPlay Infotainment System, NEXA Safety Shield, and Automatic Transmission offering the very best in customer experience.
What makes the Maruti Suzuki NEXA Showrooms stand apart is the fact that it has been designed to offer a global car buying experience. The showrooms are done up in monochromatic colours wherein each of the car models are shown off to their full glory. The showrooms have special lighting with the spotlight on each of the cars while there is a special in showroom area for delivery with LED lights and music.
Plush workshops, premium lounges and digital technology enhances the customer service while Maruti Suzuki claims that the service centers are 100 percent green with environmental practices such as waterless car wash, exhaust extraction system, proper oil management with zero spills and wastage and the open view from the customer lounge offers a clear view of the servicing bays for increased transparency.
The services offered by this showroom extend to beyond just sales and appeals to a younger segment of buyers in the country, with most customers being under the age of 35 years with domains of fashion, music and journey. NEXA Music offers original English music in India mentored by none other than A R Rehman and four other musicians while in terms of fashion, NEXA has teamed up with lifestyle properties such as IIFA and Lakme Fashion Week.
Over the past 4 years, the NEXA outlets have grown to become the fastest growing automobile retail channel in the country which has allowed it to achieve this benchmark of 1 million unit sales. Nexa becomes the fastest to achieve 1 million sales, when compared to any other car brand / sub-brand in India.