One of the main reasons for Maruti Suzuki’s unassailable lead in the local passenger car market is its unparalleled reach. Be it a big city or a village, the automaker’s touch points are usually not far from its customers.
In a bid to further build on its strength, the automaker went on a dealership opening spree last fiscal. If you do the math, a new Maruti dealership was opened in every 29 hours over the course of FY2015-16. A majority of these new outlets are accounted for by the new Nexa premium outlets which debuted in July 2015. The company also expanded its coverage of big cities, smaller towns and many promising rural markets by setting up regular outlets.
Talking to Hindustan Times, RS Kalsi, Executive Director, MSIL, stated that he won’t be happy if a customer says that he had to travel 300 km to buy a Maruti car. He also stated that the aggressive expansion of its dealership network last fiscal is a well thought out strategy rather than a knee-jerk reaction.
Also read – Maruti Vitara Brezza review
Maruti Suzuki India Ltd, will have significant additional production capacity (Suzuki’s wholly owned Gujarat plant is coming up) and an array of renewed and new products in the coming years. Having a comprehensive dealership network in place would go a long win in enabling seamless expansion of the business.
Maruti Vitara Brezza – Photos
Via – Hindustantimes.com