July proves lucky for Maruti Suzuki once again, market share highest in 10 years
In July 2011, MSIL sold 66,504 units, capturing market share of 36% while in July 2012, the company market share was at 35% with 71,025 units sold during the month. July 2013 saw the company increase market share to 40% with 75,145 units sold while in the same month of 2014 market share increased to 45% with 90,093 units sold.
This year as well, the month of July has proved to be noteworthy with 1,33,000 units sold, allowing Maruti Suzuki to capture its highest market share in over a decade.
MSIL has noted increased demand with its Alto and WagonR models, as the company targets output of 1.39-1.40 million this fiscal. Out of the total of 2,22,368 units dispatched by automakers in July 2015, MSIL dispatches totaled 1,10,405 units, with every second car rolling out of manufacturing premises in the country sporting a Maruti badge.
MSIL has noted sales over the 1 lakh mark since the beginning of this fiscal. During the period April to July 2015, MSIL has sold over 4.16 lakh units and posted growth of over 15%. The company continues to score over competitors due to continuous upgradation of models while keeping prices affordable.
The company also concentrates on expansion of sales networks and has doubled its sales outlets to 1,619 over the past five years. The recent launches of Celerio diesel and S-Cross has also resulted in increased sales for the company. The company now looks ahead to the upcoming festive season with optimism.