Indian auto industry has been registering decline in sales for 3 consecutive quarters now. Be it cars, bikes, scooters or commercial vehicles, buses, trucks; all segments of the auto industry has been registering decline. With all manufacturers registering decline, one would expect market share of the companies to remain more or less the same as before. But that is not the case.
Maruti Suzuki India has registered the highest decline in market share. From 52.54% market share in Q1 FY 2018, the company’s market share declined to 50.99% in Q1 FY 2019. This is a decline of about 1.55% market share. In terms of numbers, the decline in sales was of 95,550 units or down 20.82%, for the period from April 2019 to June 2019.
Total passenger car sales registered in the Q1 FY 2019 period stood at 7,12,620 units as against 8,73,490 units. This is a decline of 1,60,870 units or 18.42%, when compared with the sales performance for the same period last year.
What was Maruti’s loss, seems to be gained by Hyundai and Mahindra. In the same period, Hyundai, the second largest car maker of India, registered an increase in market share of 2.06%. This was the highest market share gain registered by any car maker in the said period.
Hyundai too registered decline in sales. But their decline was not as high as Maruti, which has resulted in market share gain. In Q1 FY 2019, Hyundai registered decline of 7.73% or by 10,600 units. But their market share increased from 15.7% to 17.75%. Venue has helped Hyundai to register increase in market share.
Similar case was seen with Mahindra, which is 3rd on the list. Buoyed by the success of their newly launched cars like Marazzo and XUV300, Mahindra showed the best sales performance for the quarter as it registered the least decline. Mahindra sales in the said quarter declined by just 1.88%, while their market share increased by 1.4%; from 6.93% to 8.34%
Tata Motors sales declined by 28% but the decline in market share for Tata was only 0.85%. From selling almost 59k cars in April 2018 to June 2018 period; the company sold just a little over 42k cars in the same period this year. 5th on the list is Honda. It registered a decline in market share of 0.24%. New Amaze has helped Honda Car India to maintain their market share.
Joining Mahindra and Hyundai, is Toyota and Renault in registering increase in market share. Toyota market share increased by 0.12% (from 4.49% to 4.63%) while that of Renault increased by 0.09% (from 2.38% to 2.47%). Other car brands – Ford, Volkswagen, Nissan Datsun, Skoda, Fiat Jeep, Isuzu, Force Motors registered decline in market share for the period.