Mazda Motor Corporation artworks include Bike by KODO concept and Sofa by KODO concept. Mazda Design: The Car as Art opens in Milan from April 14, 2015.
MILAN, ITALY – APRIL 13: Mazda Design press conference as a part of Milan Design Week
This expression of motion takes into consideration two Japanese aesthetics: Rin (sense of self-restrained dignity(,and En (sensuality that speaks directly to the senses). Bike by KODO concept track racer brings forth a bicycle’s inherent beaty. The minimalist structure is composed of the least possible parts. The frame was hammered from a single sheet of steel. The black leather saddle is hand-stitched and features the red thread and stitch design seen in Mazda MX-5. In all, the bike upholds Mazda MX-5’s styling.
Mazda MX-5 and Bike by KODO concept are displayed during Mazda Design press conference
Sofa by KODO concept is a collaboration between Mazda designers and Italian furniture makers. The sofa form sofa is a skilled art form borrowing from Mazda CX-3, while staying vigilant to all Mazda new-gen vehicles.
(L to R) Kevin Rice, Design Director, European R&D Centre, Mazda Motor Europe GmbH, Ikuo Maeda, Executive Officer, General Manager, Design Division, Mazda Motor Corporation and Derek Jenkins, Director of Design, Mazda North American Operations pose for photographs during the Mazda Design press conference as a part of Milan Design Week on April 13, 2015 in Milan, Italy.
Other works on display by traditional Japanese craftsmen are inspired by Mazda KODO—Soul of Motion design philosophy. Masahiro Moro, Mazda Managing Executive Officer, in charge of Global Marketing, Customer Service and Sales Innovation says over time, design has become an essential part of Mazda philosophy, adding an artistic value to the brand experience. Consequently, it makes sense to open Mazda Design: The Car as Art in Milan.
Mazda Motor Corporation took the wraps off Mazda-designed artworks, including “Bike by KODO concept
Mazda-designed artworks include Bike by KODO concept
Mazda MX-5 and Bike by KODO concept display at Milan Design Week