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Mercedes-Benz India 28.3% sales increase in May 2014, healthy, wealthy and wise

Mercedes Benz S 350 CDI India launch

Mercedes-Benz has had a successful May 2014 with 134,031 vehicles sold, equating to 10.4% global sales increase. In the Asian market, 23,011 units were delivered in China equating to 30.1% sales increase where the CLA compact coupe is on offer since April end. In South Korea, the star automaker reported 49% sales increase, and in Taiwan sales growth is 21.8%.

Mercedes Benz S 350 CDI India launchMercedes-Benz India has reported 28.3% sales increase in May 2014. While we don’t have an exact sales figure, in April to June (Q2 2013), Mercedes-Benz India had reported sales of 1756 cars. While automakers in the country are citing lower footfalls into company showrooms, poor sales, labour unrest and various other constraints, luxury automaker Mercedes Benz reports otherwise.

Through 2014, Mercedes Benz India has offered a slew of recent launches and additions to company dealerships. In the longer run, the company has not witnessed a single day of production loss since the company came to India two decades ago. Mercedes Benz India Pvt. Ltd, a wholly owned subsidiary of German Daimler AG was founded in 1994. Headquartered in Pune, Maharashtra, the company has its own union but has not faced a single day of production loss ever since start. Besides this noteworthy fact, the company also boasts of zero attrition in the blue collar category during which, the company has retained their core team of 120 employees right from the start and has added for personnel.

Mercedes-Benz management enjoys a sense of mutual respect and trust with their union, and matters are addressed to the mutual satisfaction of both parties. Such is the functioning of the Mercedes Benz Chakan plant that some of their core group members have even been sent to countries such as China, Iran and Vietnam to train employees there so that these units also function on similar lines. The healthy, wealthy and wise functioning of Mercedes-Benz India ensured a positive start to 2014 with Q1 sales accounting to 2554 units. Mercedes Benz India is now working towards its impending new GLA compact crossover launch here later in 2014. Since the start of this year, the luxury carmaker has introduced S 500, C-Class Grand edition, S 500 made locally in India, ML 63 AMG, GL 63 AMG, and S 350 CDI made in India.


About the author

Nabanita Singha Roy

Nabanita Singha Roy

Love for a red car has with experience transformed to a detailed outlook for around the clock news from Nabanita Singha Roy. Starting out as auto blogger in 2009, her inextricable editorial approach guarantees diverse storylines for a widely enthusiastic automotive readership.

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