Mercedes-Benz India has announced a price hike of up to 2% depending on the models. The new prices will be effective from January 1, 2016. The company says that the price increase is aimed at offsetting the rising input costs.
Commenting on the price hike, Roland Folger, Managing Director & CEO, Mercedes-Benz India said:
We have enhanced this value addition even further through our localization efforts. However, with rising input costs, we are compelled to make some price adjustments to our product range to protect the investment of our customers in the brand, maintain our premium brand positioning in the market and sustain a profitable business.
Mercedes-Benz has been enjoying an impressive sales performance and has surpassed 10,000 unit market in this calendar year already. The German automaker looks set to become the market leader in the Indian luxury car market, edging past Audi.
Mercedes has launched 14 of the promised 15 cars in this calendar year so far. The final product is the facelifted A Class hatchback which is scheduled to be launched on December 8. The product blitzkrieg played a crucial role in the brand’s brisk sales performance this year. 2015 also marked the opening of the second phase of its Chakan CKD assembly plant.
Since the price hike is marginal, we don’t expect to see a significant change in the brand’s prospects in the new year.