Mercedes-Benz Indore 20,000 sq. ft dealership sits on an investment of Rs. 50 million in Indian auto market

Mercedes-Benz now has their first dealership in Madhya Pradesh at Indore spread 20,000 sq. ft sits on an investment of Rs. 50 million. Apart from showcasing their full range of luxury cars, the dealership is home to an exclusive customer lounge, accessory zones, and Mercedes-Café. The new dealership is another stronghold for Merc as they lead with the densest luxury carmaker network in India.

Director, Sales & Marketing at Mercedes-Benz India, Mr. Debashis Mitra had this to say. “With the inauguration of the new dealership in Indore, we are on track with our ‘Go to the customer’ strategy and are confident of giving our esteemed customers a premium vehicle ownership experience. The inauguration of the new showroom further deepens our commitment to the market and also to our discerning customers of Madhya Pradesh”.

Benchmark Cars Indore, a 3S(Sales, Services & Spares) dealership located at Devas Naka, Indore took 6 months to come into being.With an address at the industrial hub of Indore at Ring Road, Devas Naka, it upholds the ‘Mercedes-Benz experience’ for customers. There’s a drive-in valet service, boutique collection, and audio-visual presentations for visitors.

Buying a Mercedes-Benz vehicle at the Benchmark Cars Indore dealership becomes a loveable experience with dedicated insurance services, car lease, and car loan choices. The outlet has hired 20 trained personnel who would be in charge of sales, after-sales and service keeping at par with the German automakers global benchmark.

Benchmark car Indore boasts of a workshop having 11 bays that can service 10 cars per day. The workshop can undertake general repairs and accident jobs, spares; round the clock after sales support and also have a separate driver’s lounge.

Chairman & Managing Director, Benchmark Cars Indore, Mr. Sanjay Thakker had this to say. “With the inauguration of Benchmark Cars Indore, we will be moving closer to the customers who always aspired to own a Mercedes-Benz. In our long standing relationship with Mercedes-Benz, we have always been inspired by the motto of ‘Best or Nothing’ which is the brand philosophy of the company. Benchmark Cars Indore will extend the Mercedes-Benz brand experience to the automobile aficionados of Indore, and make Mercedes-Benz the most preferred luxury brand for customers in the state which has got immense potential for luxury car market.”

With the Benchmark Cars Indore dealership at Indore going operational, Mercedes-Benz now has over 60 touch-points spread across 30 cities pan India, making them a leading luxury car network of sales and after-sales services in the Indian auto market. In 2011, Mercedes Benz India recorded sales of 7430 units, marking 30% sales growth for January-December 2011 in a YOY comparison.