Mercedes-Benz India has reported its best sales to date. 2018 sales are reported at 15,538 units, up 1.4 percent from 15,330 units sold in 2017. This is the second consecutive year that Mercedes-Benz India has posted sales above 15k units. As a global brand, Mercedes-Benz sales for 2018 are reported at more than 2.3 million cars, up 0.9 percent. In all, this is the highest number of cars the brand has sold in a year.
In 2019, Mercedes-Benz will enter its 25th year of operations in India. Martin Schwenk, Managing Director and CEO, Mercedes-Benz India said, “We are satisfied with our sales performance in 2018 despite facing strong macro-economic headwinds in H2, resulting in low consumer sentiment that posed significant sales challenges. We however made a strong comeback in the Q4 period and were able to achieve a year-on-year growth.”
For June – September 2018 quarter, Mercedes Benz India posted sales of 3,808 units, a decline by 890 units at 19 percent down from Q3 2017. With Q4 sales on an uptick, the company sold 3,749 units, up 8.3 percent from 3,461 units sold in Q4 2017. Through 2019, Mercedes-Benz India will expand its dealership network in new markets, and will place significant focus on emerging Tier II and Tier III markets.
“As pioneers of luxury automobiles in India, we are preparing ourselves for the next phase of change in the auto industry and 2019 will be a key milestone for that journey towards future mobility.” Martin Schwenk added.
The company’s landmark 25th year in India will bring with it a host of ‘significant product’ launches. For 2018, the long wheelbase E-Class sedan packed in quite a punch in terms of sales, and triumphs as the brand’s single highest selling model here.
Apart from Mercedes, BMW, JLR and Volvo have revealed sales report in the luxury car segment. Audi India has not year revealed their sales. BMW India sales stand at 11,105 (13% growth), Jaguar Land Rover at 4,596 units (16% growth) while Volvo stood at 2,638 units (30% growth).