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MG Motor Enters Used Car Business – Calls it MG Reassure Pre Loved Cars

MG Motor India announced their entry into the used car business today

MG Motor India certified pre-owned cars can now be availed from the MG Reassure platform. MG Motor India is calling this used car business as Pre-loved cars unit. Put together to facilitate excellent residual value for MG cars, customers can avail of the service from brand dealerships. Pre-owned vehicles on sale are assessed for 160+ quality checks to ensure top-notch inspection standards and any necessary repairs priors to resale.

MG Reassure used cars

MG Motor’s connected car tech prowess enables the automaker to leverage technology to evaluated determine pricing for used cars. Owners can sell MG cars even if they’re not in the market to exchange a vehicle for a new MG car. The flexibility on offer sets precedence for a systemic and dependable platform in the years to come.

With MG Motor India being one of the newest automaker’s to have started business in India, the number of car owners wanting to go ahead with an exchange or resale would be a tiny number now, if at all. What the move guarantees is a formal operation backed by the automaker’s assurance when it comes to buying a used car. The approach will prevent vehicles from slipping through the gap, and primary involvement by the automaker so things are done the right way.

MG Hector
MG Hector. File Photo.

MG cars sale, resale, and lease

MG Motor India says its vehicles maintain ‘one of the best resale values’ within the industry. As per car valuation platforms, MG Hector’s resale value is segment leading. Reports suggest current residual value of MG Hector after a year of use ranges at 95-100 percent. MG Hector sales went underway in July 2020.

Introducing MG Reassure in just over a year will help conduct the business with just as much proprietary. For now, the brand sells 3 cars here – MG Hector, Hector Plus, and its ZS EV. MG Gloster launch is awaited. MG Reassure is yet another platform to make ownership of its vehicles more accessible to existing and new customers. Recently, the brand also introduced leasing operations to further establish it’s range of vehicle ownership options.

Used MG car purchases from MG Dealerships are quality pre-owned cars backed by a rigorous quality check. Customers get an assurance of 3 years, and unlimited kms warranty, 3-year roadside assistance, and 3 free services.

Gaurav Gupta, chief commercial officer, MG Motor India said, “Through MG Reassure program, we want to create a platform extending transparency, speed, peace of mind, and assurance of the best resale value of MG cars to our customers across India. This program also offers a unique opportunity to other patrons for purchasing quality pre-loved MG cars from our Reassure centres. The initiative will enhance customer retention and empower our patrons to stay within the MG Family while enjoying flexible ownership.”

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