The Mahindra ‘Mojo’ outlets are aimed to create an exclusivity factor for the motorcycle and will not sport any conventional ‘Mahindra’ branding
The Mahindra Mojo 300 is an underrated motorcycle, to say the least. The single-cylinder tourer was introduced on the Indian market back in October 2015; a time when a motorcycle of its kind was relatively on the rarer side. Compared to the rest of Mahindra Two Wheelers’ product portfolio that mainly includes scooters and a commuter motorcycle, the Mojo is on a different league.
In a move to bring a uniqueness factor to the Mojo 300 and thereby improve its sales figures, Mahindra is setting up exclusive ‘Mojo’ outlets across the country. One of the first ones is currently being brought up in Rajajinagar, Bangalore by Skanda Motors. Thanks to RR Stories, here are some first images of the new ‘Mojo’ outlet.
It is a known fact that Mahindra couldn’t witness the success it had initially expected with the Mojo. Still, the company did not step back from giving the Mojo key updates such as the addition of ABS. The motorcycle was previously available in two formats (UT300 and XT300) but is currently sold in only a single ‘Mahindra Mojo 300’ avatar. The ex-showroom pricing roughly stands at Rs 1.95 lakh.
The Mahindra Mojo 300 is still in its BS4 avatar but the company will commence booking for the BS6 versions in April. This very dealership has also got a few BS4 units lying around which can be bought and legally registered until 31 March 2020. Many dealerships are offering reasonable discounts on leftover BS4 stocks ahead of the April-deadline and existing dealerships of Mahindra Two Wheelers could be doing the same across the country.
Even though the outlet is aimed to be a one-of-a-kind experience and ownership platform for the Mahindra tourer, ‘Mojo’ showrooms will feature the signature red/white ridge graphics of Mahindra showrooms, dubbed as the Mahindra Millenium. With the competition becoming tougher, Mahindra Two Wheelers has done the right choice by bringing some exclusivity to its flagship product.
The Mahindra Mojo 300 is powered by a 295cc liquid-cooled single-cylinder motor that makes 27bhp at 8,000rpm and 30Nm of torque at 5,500rpm. This is mated to a 6-speed transmission. Jawa Motorcycles, which is owned by Mahindra & Mahindra, employs a derivation of this power plant for the 42, Jawa and Perak range of motorcycles. As mentioned before, the Mojo is a good motorcycle, but at this point, it needs some serious upgrades to have an edge over its 250-300cc competitors.